- Launching new products and the challenge of managing their life-cycle.
- At the end of this module, you will be able to demonstrate understanding of the product strategy concepts and develop the factual support to define your product strategy.
- Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
- At the end of this module, you will be able to describe the different elements of a brand strategy and formulate a winning brand strategy.
- Knowing how to communicate your offering: Brand Architecture & naming.
- At the end of this module, you will be able to define how to name your brand and explain how to develop a system to incorporate future products and brands.
- Building your brand portfolio.
- At the end of this module, you will be able to map your brand portfolio to maximize its value to support growth.
- Translating your brand into compelling customer experiences.
- At the end of this module, you will be able to define and describe the customer experience journey for your brand.
- Equipping and engaging employees to deliver on the brand promise.
- At the end of this module, you will be able to explain and apply the process to “embed” a brand internally within the organization.
