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Brand and Product Management

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    Cursos gratis (Auditar)

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  • Launching new products and the challenge of managing their life-cycle.
    • At the end of this module, you will be able to demonstrate understanding of the product strategy concepts and develop the factual support to define your product strategy.
  • Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
    • At the end of this module, you will be able to describe the different elements of a brand strategy and formulate a winning brand strategy.
  • Knowing how to communicate your offering: Brand Architecture & naming.
    • At the end of this module, you will be able to define how to name your brand and explain how to develop a system to incorporate future products and brands.
  • Building your brand portfolio.
    • At the end of this module, you will be able to map your brand portfolio to maximize its value to support growth.
  • Translating your brand into compelling customer experiences.
    • At the end of this module, you will be able to define and describe the customer experience journey for your brand.
  • Equipping and engaging employees to deliver on the brand promise.
    • At the end of this module, you will be able to explain and apply the process to “embed” a brand internally within the organization.