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As Competências do Especialista no Sucesso do Cliente
Conceitos de Sucesso do Cliente Como uma profissão relativamente nova no mercado, é comum haver confusões sobre definições, papéis e responsabilidades. Neste módulo são apresentados conceitos para uniformizar o entendimento sobre o que é o…
فهم مستخدم فيسبوك المعتدل
Module 1 في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعرف على طرق متعددة لفهم مستخدم فيسبوك وكيفية الإستفادة منها لتطوير نشاطك التجاري. في نهاية هذه الدورة، ستصبح قادرا على الإطلاع على…
Relationship Management and Business Development
Relationship Management and Business Development This course focuses on building and managing relationships to drive business development. Students will learn strategies to identify and cultivate relationships with clients, stakeholders, and business partners. The course covers…
Hôtel “De l’étoile” – a hotel in crisis?
Situational analysis In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property…
Strategic Organization Design
Structure Organizations This module will introduce the fundamental dimensions of organization design. We will take a designer’s point of view and first introduce the “objective” elements of organization design, the organizational structure. This is reflected…
Marketing Channel Incentives
PRICING Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as…