Understanding Media by Understanding Google

Weekly topics

Week 1: The Age of Google

• Introduction: Why study Google and the media?   
  
• Search and Research
  

Week 2: Google and Publishing 

• Google and News
• Google and Books

Week 3: Google and Advertising

• How and Why the Magic Works
• Advertising Personalization and Privacy

Week 4: Google and Video

• Google, YouTube, and You
• YouTube (and Google) and the News

Week 5: Google and Mobile

• Google and Smartphones
• Google and "Wearable"

Week 6: Google, Social Media, and Privacy

• Google's Social Circle
• The Private, The Public, and the Politic(s)