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Principles of Public Relations

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    Cursos gratis (Auditar)

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  • Defining Public Relations
    • In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
  • The 4-Step Process in Public Relations
    • In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
  • Corporate Social Responsibility
    • In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
  • Working in Public Relations
    • In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
  • Ethics in Public Relations Practice
    • In this module, you will learn about the ethical principles applied in public relations practice and will be challenged by different real-life scenarios.