Topic 1: Introduction to digital marketing/global issues/digital marketing plan
Topic 2: Segmentation, targeting, differentiation and positioning strategies
Topic 3: Digital marketing management: distribution and promotion strategies
Topic 4: Digital marketing management: product and pricing strategies
Topic 5: Digital marketing tools: website, Google AdWords, Google Analytics, AdSense, etc.
Topic 6: Strategic digital marketing and performance metrics
Topic 7: Online consumer behaviour and psychology
Topic 8: Planning and developing website and content
Topic 9: Social Media Marketing
Topic 10: Digital Analytics