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National University of Singapore vía Coursera
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Engaging in Persuasive and Credible Communication

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  • Persuasive and Credible Communication: An Overview
    • In the first part, we will analyse and discuss theoretical concepts of both persuasion and credibility.
  • Principles of Persuasive Writing
    • In the second part, we will establish some basic rules of effective writing and examine how writing can be made more persuasive.
  • Persuasive Writing in a Globalised World
    • In the last part of the course, we will situate persuasive and credible writing in the larger context of a globalised world. We will tackle issues such as persuasion and credibility across cultures.