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Northwestern University vía Coursera
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Content Strategy for Professionals: Engaging Audiences

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  • Introduction to Content Strategy
    • Module 1 sets the stage by defining Content Strategy and setting up the three truths that limit, in a profound way, every person you want to reach with your content.
  • Audiences and Brand
    • Module 2 emphasizes why understanding your audience and being able to effectively segment them is crucial to getting your message across. It also addresses how to craft a core creative concept for a content brand.
  • Experiences and Voice
    • Module 3 is all about using content “experiences” to engage the people you want to reach and the fundamentals of creating an editorial voice.