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GRATIS
Inicio / Buscador / Negocios / Marketing Digital
Harvard vía Coursera
GRATIS

Customer Understanding and Digital Marketing Channels

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  • Introduction to Digital Marketing
    • In this module, you will explore the current digital marketing landscape and the role of a digital market analyst. You'll focus on learning fundamental marketing concepts while exploring marketing transformation in the digital age.
  • Customer segmentation, targeting and positioning
    • In this module, we will explore essential topics such as understanding customer experience insights, customer segmentation, content marketing, brand storytelling, and aligning these efforts to drive marketing strategies.
  • Business models and solutions
    • In this module, you will focus on ecommerce channels. You'll examine the 6Ps of marketing and explore other popular marketing strategies such as situationaly analysis, STP, and customer lifecycle management.
  • Digital marketing channels
    • In this module, you will focus on digital marketing channels and the outbound and inbound tools and performance metrics that support them. You'll also explore creating an action plan and customer journey map.