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Northwestern University vía Coursera
GRATIS

Content Strategy for Professionals: Managing Content

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  • Platforms and Design
    • Module 1 looks at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design.
  • Social and Mobile Media
    • Module 2 is dedicated to utilizing social and mobile media.
  • Managing Content and IP
    • Module 3 brings together the prior weeks by focusing on managing content across your organization, the issues around insourcing/outsourcing content, as well as the some legal issues associated with Content Strategy.