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Communicating with the Public

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  • Communicating with the Public: Overview
  • Part 1: Introduction to The Big Idea
  • Part 2: The Audience & You
  • Part 3: Defining Your Goal & Finding Common Ground
  • Part 4: Supporting Content for Your Big Idea
  • Part 5: Preparing for a Media Interview with Marcy McGinnis
  • Part 6: Marcy's Presentation Tips
  • Part 7: The Media Interview: Vision of Good (and Bad)
  • Part 8: Introduction to What's the Story?
  • Part 9: Story Fundamentals
  • Part 10: The Story Structure
  • Part 11: The Story of Penicillin
  • Part 12: Using the What's the Story Form
  • Part 13: Summary—Tying it All Together