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Inicio / Buscador / Negocios / Desarrollo de Negocios
Emory University vía Coursera
GRATIS

Marketing Channel Incentives

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    Cursos gratis (Auditar)

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  • PRICING
    • Pricing is a unique challenge in channel management largely due to the inability to firmly set and enforce a downstream retail price. This module will overview the factors that contribute to this dilemma as well as related solutions.
  • THE STRATEGIC SKEPTIC
    • This module will outline the various risks in working with and coordinating channel partners. It will also overview potential solutions.
  • DIRECT SELLING
    • This module overviews and defines direct sales channels and their management challenges via specific examples.