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Storytelling / Re-brand your Brand

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  • What is Storytelling?
    • Understand what storytelling is and what is not, the need of all human being to be told stories and how this can be used from a business point of view.
  • Strategic Storytelling
    • For any brand, it is imperative to go beyond a simple comercial or gimmick. In this module we will learn the techniques to communicate strategically meanwhile embracing new rules and strategies for the digital age.
  • Data Storytelling
    • Sometimes narrative are not stories but the stories that are told by numbers.
  • Brand Storytelling
    • A brand could be a commercial object or even a person. How do you create the story that goes with it?