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IE Business School vía Coursera
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Marketing Strategy Capstone Project

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    Cursos gratis (Auditar)

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    Inglés

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Acerca de este curso

  • Introduction to the Capstone and Hotel Ipsum: a marketing and commercial strategy to survive case study.
  • Conducting market analysis through understanding market research and consumer behavior.
  • Developing a marketing strategy through positioning.
  • Adapting the marketing mix to your strategy: product, price, place and promotion.
  • Expected Results and implementation of your marketing plan.