¡Luces, celular y acción! Crea contenidos audiovisuales de impacto

Lesson 1. Creative works and their value

• - Welcome and introduction to the course: the essentials. The creative experience and the audiovisual challenge.
• - Am I part of the cultural and creative industries (CCI)?
• - What does sector, ecosystem and value chain refer to in CCIs?
• - What is the value of what I do? Symbolic value, creative production and artistic vision.
• - Who is my public, audience, market, client and user?

Lesson 2. Creation of audiovisual content

• - Narratives and creation of audiovisual content.
• - The message.
• - Effective communication.
• - Storytelling , method and tool.
• - Value proposition statement.
• - Analysis and creation of audiences.
• - Profiles and segmentation.

Lesson 3. Pre-production audiovisual content

• - Creation of the message: idea, script and audiovisual language.
• - Transforming your story into images: storyboard , script and audiovisual language.
• - Content creation strategy: pre-production and planning.
• - Effective copy.

Lesson 4. Audiovisual content production

• - Production strategy.
• - Resources and tools.
• - Image and movement. Shot, framing and shot.
• - Image and movement. Camera.
• - Image and movement. Photography, lighting.
• - Audio. Sound.
• - Let's record!

Lesson 5. Post-production audiovisual content

• - Postproduction Strategy. Recording formats.
• - Edition and assembly. Editing process.
• - Musicalization and sound design.
• - Editing tools.
• - Analog and digital tricks. Basic visual effects.

Lesson 6. Strategic dissemination

Distribution, circulation and exhibition of audiovisual content.

• Platform management. Diversity and complementation of platforms and channels.
• How does a YouTube channel work? YouTubeStudio.
• Performance and operation. What is measured and how to optimize your channel (SEO) YouTube Analytics.
• How to take advantage of a YouTube channel?

Lesson 7. Promotion and growth

• - Marketing of audiovisual products. Brand identity.
• - Marketing strategies for content creators, campaigns, premieres.
• - Collaborations and alliances.
• - Platforms and followers.
• - Community and fan management.
• - Interactions and netiquette .

Lesson 8. Copyright and publishing policies on YouTube

• - Introduction to copyright.
• - Moral and patrimonial rights.
• - Licenses and use of third party intellectual property.
• - Recommendations for publishing content on YouTube.

Lesson 9. Monetization

• - Monetization schemes on platforms.
• - Lives announcements ( superchats , donations, stickers ).
• - Other platforms.
• - Subscriptions for channel members.
• - Direct transfers and donations.
• - Derived products and merchandise.

Lesson 10. Growth and next steps

• - Escalation.
• - Long-term content creation.
• - Trends and future Google Trends.
• - Certification.