logo-mooc
search-iconsearch-icon
menu-whitemenu-blue
GRATIS
Inicio / Buscador / Negocios / Gestión de la Relación con el Cliente
Yale University vía Coursera
GRATIS

How to Use Buyer Persona Canvas to Understand Customer Needs

  • money

    Cursos gratis (Auditar)

    question-mark
  • earth

    Inglés

  • folder

    Siempre Abierto

  • certificate

    Guía de Registro en Coursera

    arrow
VER CURSO arrow
Acerca de este curso

  • Project Overview
    • By the end of this guided project, you will be able to use the Buyer Persona Canvas to develop a deep insight on your buyers. The canvas is a 10-block model that help us understand the archetypal behaviors, activities, mental models, and contextual situations that buyers use to accomplish specific goals. Modeling buyer persona behavior offers insights into how buyers make purchase decisions, the goals driving their buying behaviors, and their attitudes of decision-making. The canvas offers a narrative of customer goals and desires, how buying behavior are affected, the context of the buyers, their visions for the future, and how you and your company can contribute to their story