- Defining Your Brand
- In this module, you will learn the key components of one’s artistic brand and determine how to use those to communicate your Mission Statement from the first course in this specialization, «Strategies for Success in your Music Career».
- Who is Your Market?
- In this module, you will learn how to determine the characteristics of your market and how to best meet their needs.
- Marketing Channels and Strategies
- In this module you will learn how to determine the best ways to reach and engage your target market through a variety of virtual and physical channels.
- Managing Your Online Presence
- In this module, you will learn how to use email, e-newsletters, social media and other online channels in an integrated and holistic way to build and manage your online presence.
