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University of Michigan vía Coursera
GRATIS

Brand Management: Strategies for a Strong Brand

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    Cursos gratis (Auditar)

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  • Brand Management: Building and Sustaining a Strong Brand
    • This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship.