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What’s Your Big Idea?
- We start at the beginning with your big idea and where it comes from: your everyday experience
and known sources of innovation as described by Peter Drucker.
- This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve
thought about and solicit feedback from the people whose problems you’re trying to solve.
- Strategy, the art and science of being different than your competition, is the next element we introduce,
based on Michael Porter’s work.
- In this module, we coach you on continuing to refine your big idea and beginning to
communicate it clearly to a wider audience.
- To make your big idea into a reality, you’ll need the personal, professional, and financial
resources we discuss in this module.
- This final step of the entrepreneurial lifecycle outlines a method to continue thinking, listening,
planning, clarifying, and supporting your big idea.
- Peer Assessment (Optional)
- Create a pitch for your Big Idea, then give and receive feedback.
- Reverse Pitches (Optional)
- In these optional videos, experts from UNC Chapel Hill and Washington University in St. Louis offered
their insider perspectives on a number of pressing problems that present unprecedented opportunities
for meaningful innovation.