- Week 1: Introduction to Neuromarketing
- This week will give you an overview of the different measurement tools within neuromarketing.
- Week 2: Eye-Tracking
- Eye-tracking measures visual attention and in this week you will get to know when and how the technique can be applied to research on visual perception.
- Week 3: Arousal & Emotions 1
- In this week you will get to understanding arousal as the fundament of human behavior, and how it can be measured.
- Week 4: Arousal & Emotions 2
- In this week you will learn about the specific techniques to measure arousal and emotional responses.
- Week 5: Introduction to the Brain
- This week gives an introducing the human brain. It is your guide to brain regions and their respective functions.
- Week 6: Brain Scanning
- In this week you will learn about the specific brain-scanning techniques and their related forces and drawbacks.
