The Location Advantage
Section 1The Location Advantage in Business
This lesson will show how using location information can enhance analysis and help businesses optimize resources, visualize assets, and streamline workflow processes.
Section 2Understanding Market Opportunity
Market planning is the process of analyzing one or more markets to determine how a business can optimally compete. Location plays a key role in understanding and prioritizing this strategy.
Section 3Choosing the Right Location
Where you locate your business will have a major impact on how well it performs. Choosing the right location could be the difference between business success and failure.
Section 4Understanding Your Customer
Marketing is the process of promoting, selling, and distributing a product or service. This lesson will focus on market segmentation, a key method for dividing a target market into consumer subsets.
Section 5Improving Supply-Chain Management with Spatial Analysis
In this lesson, you will learn how to examine the supply chain by using location information flow and logistics to gain a competitive advantage and increase customer satisfaction.
Section 6Avoiding Risk with Location-Based Decision Making
The identification, assessment, and prioritization of risks, paired with existing resources, can help determine the probability of future events to maximize the realization of opportunities.
- Fecha Incio:14/04/2021
- Idioma: Inglés
- Universidad: Harvard
- Certificado: No