The Location Advantage

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Overview

Location analytics uses the locational component of business data to improve users' understanding of their market, customers, and business processes. Organizations throughout the world use location analytics to make better decisions and gain a competitive advantage. This free, instructor-led MOOC explores the capabilities of Esri Business Analyst Online.

Syllabus

Section 1

The Location Advantage in Business

This lesson will show how using location information can enhance analysis and help businesses optimize resources, visualize assets, and streamline workflow processes.

Section 2

Understanding Market Opportunity

Market planning is the process of analyzing one or more markets to determine how a business can optimally compete. Location plays a key role in understanding and prioritizing this strategy.

Section 3

Choosing the Right Location

Where you locate your business will have a major impact on how well it performs. Choosing the right location could be the difference between business success and failure.

Section 4

Understanding Your Customer

Marketing is the process of promoting, selling, and distributing a product or service. This lesson will focus on market segmentation, a key method for dividing a target market into consumer subsets.

Section 5

Improving Supply-Chain Management with Spatial Analysis

In this lesson, you will learn how to examine the supply chain by using location information flow and logistics to gain a competitive advantage and increase customer satisfaction.

Section 6

Avoiding Risk with Location-Based Decision Making

The identification, assessment, and prioritization of risks, paired with existing resources, can help determine the probability of future events to maximize the realization of opportunities.

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