Section 1 The Location Advantage in Business
This lesson will show how using location information can enhance analysis and help businesses optimize resources, visualize assets, and streamline workflow processes.
Section 2 Understanding Market Opportunity
Market planning is the process of analyzing one or more markets to determine how a business can optimally compete. Location plays a key role in understanding and prioritizing this strategy.
Section 3 Choosing the Right Location
Where you locate your business will have a major impact on how well it performs. Choosing the right location could be the difference between business success and failure.
Section 4 Understanding Your Customer
Marketing is the process of promoting, selling, and distributing a product or service. This lesson will focus on market segmentation, a key method for dividing a target market into consumer subsets.
Section 5 Improving Supply-Chain Management with Spatial Analysis
In this lesson, you will learn how to examine the supply chain by using location information flow and logistics to gain a competitive advantage and increase customer satisfaction.
Section 6 Avoiding Risk with Location-Based Decision Making
The identification, assessment, and prioritization of risks, paired with existing resources, can help determine the probability of future events to maximize the realization of opportunities.