The Business of Social

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  • Legal Considerations
    • In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy.
  • Metrics
    • In this module, you will gain a deeper understand of how metrics can be used to drive real business results.
  • Performance
    • In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program.
  • Management
    • In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.

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