The Business of Social

Por: Coursera . en: , ,

Descripción del Curso

Legal Considerations
In this module, you will learn the appropriate security, privacy, and governance considerations to apply to your social marketing strategy.

Metrics
In this module, you will gain a deeper understand of how metrics can be used to drive real business results.

Performance
In this module, you will learn how to create a performance funnel and the key performance indicators necessary to create a sustainable, budgeted program.

Management
In this module, you will learn how to create a pilot program, test it for sustainability, and justify its existence using proven metrics.

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The Business of Social

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