Sustainable Business Enterprises

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Descripción del Curso

This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research sustainable product design, sustainable value chains and communications will be covered. The bottom-up approach in terms of immersion, emersion, and design as applied to sustainable business enterprise will be covered. The course concludes with a summary of insights on global challenges in business, with particular focus on poverty and the environment, and on the unique approach employed here in terms of bottom-up immersion, emersion, design, innovation, and enterprise.

Upon successful completion of this course you will be able to:
• Understand the importance of sustainability for business
• Learn about specific topics consumer behavior, market research, product design, value chains and communications using the sustainability lens in business
• Design solutions and develop enterprise plans for sustainable business initiatives
• Apply the bottom-up approach for sustainable business initiatives in any context

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

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