- Introduction
- I. The Definition of Strategy
- I. The First Strategists
- I. The Origin of "Strategy"
- I. The Modern Military Strategy
- I. Strategy is a Narrative
- I. Strategy as an Algorithm
- I. Strategy is Hierarchical
- I. The Essential Levels of Strategy
- II. Scientific Management
- II. HBS and Strategy
- II. BCG and Strategic Consulting
- II. McKinsey's Strategy Frameworks
- II. Advertising Strategic Planning
- II. Game Theory and Strategy
- II. Scenario and Strategic Planning
- II. Porter's Five Forces
- III. The Building Blocks of Strategy
- III. Block #1: Problem
- III. Block #2: Insight
- III. Block #3: Structure
- III. Block #4 Plan
- III. Block #5: Action
- III. Block #6: Results & Learnings
- III. Where to Go Next
- IV. Why Strategies Win
- IV. Develop Your Own Strategies