Strategic Management of Innovation

Por: Coursera . en: , ,

Overview

The HEC Strategic Management of Innovation Specialization will close for enrollment on August 11, 2020. If you are interested in earning a Specialization Certificate, please upgrade or apply for Financial Aid in each course of the specialization by August 11, 2020, if you have not already done so. After August 11, 2020, learners will no longer have access to courses they have not paid for.

In order to earn a Specialization Certificate, you will need to complete all graded assignments, including peer reviews, by February 8, 2021. After that point, no new assignment submissions will be accepted for Certificate credit.

If you are enrolled in the degree or certificate version of this course, you will not be affected and can continue your studies beyond August 11, 2020.



This course will prepare you for making strategic decisions specifically about innovation. It will give you an understanding of why firms innovate, why and how they compete on innovation, and what role innovation plays in shaping the strategic decisions of companies. You will learn how to source innovation, the types and patterns of innovation, how to compete in dynamic standards battles and how to gain dominance, how to protect innovation from imitation, and the crucial question of timing - a new product launch and market entry.

This course is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your coursework will count towards your degree program.

Syllabus

Module 1: Technological Innovation

Module 2: Types and Patterns of Innovation

Module 3: Increasing Returns

Module 4: Timing of Entry and Protecting Innovation

Plataforma