Strategic Management: From Intuition to Insight

Por: edX . en: , ,

THEME 1: UNPACKING THE PROCESS OF STRATEGY

Week 1: Strategy Concept

  • Strategy Definitions : Understand the etymological origins of the concept and review key definitions.
  • Strategy Evolution : Explore the evolution of strategic thinking.

Week 2: Strategy Process

  • Strategy Models : Discuss the dominant perception of strategy process and its limitations.
  • Strategy Schools : Distinguish between a conception of strategy as design and of strategy as emergence.

THEME 2: ANALYZING INDUSTRY STRUCTURES

Week 3: Industry Analysis

  • Market-Based View : Learn about the theoretical foundations of the MBV and the process of industry analysis.
  • Five Forces : Review and apply Porter’s model of industry analysis.

Week 4: Strategic Group Analysis

  • Strategic Segmentation : Understand how to identify clusters of strategically similar firms within one industry.
  • Key Success Factors : Learn how to identify key success factors for strategic groups.

THEME 3: DEVELOPING INTERNAL RESOURCES

Week 5: Internal Resources

  • Resource-Based View : Learn about the theoretical foundations of the RBV and compare it to the MBV.
  • Resource Analysis : Become familiar with the way in which resources and capabilities can be analyzed. systematically.

Week 6: Dynamic Capabilities

  • Dynamic Capability View : Introduce and explicate the concept of dynamic capabilities and its value for strategic management.
  • Capability Development: Identify ways to strengthen sensing, seizing and reconfiguring capabilities.

Plataforma