Strategic Management: From Insight to Decision

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THEME 1: POSITIONING THE FIRM

Week 1: Red Ocean Strategy

  • Corporate Strategy : Explore the tools that help to decide on the scope of the business.
  • Generic Strategy I : Become familiar with cost leadership strategies.
  • Generic Strategy II : Become familiar with differentiation strategies.

Week 2: Blue Ocean Strategy

  • Blue Ocean Strategy : Understand how to create uncontested market space and make competition irrelevant.

THEME 2: ORCHESTRATING STRATEGIC ALLIANCES

Week 3: Strategic Alliances

  • Alliance Purpose : Explore the concept and different types of strategic alliances.
  • Alliance Pay-Off : Reflect upon the opportunities and risks of strategic alliances.

Week 4: Collaborative Networks

  • Ecosystems : Uncover the key elements of effective ecosystem orchestration.
  • Open Innovation : Learn about open innovation as a collaborative approach to new product development.

THEME 3: EMBRACING SOCIAL RESPONSIBILITY

Week 5: Social Responsibility

  • Business and Society : Reflect upon the role of business in society and identify its contributions to the public good.
  • Corporate Social Responsibility : Unpack organizations’ broader social responsibilities

Week 6: Business Ethics

  • Ethics Foundations : Review philosophical approaches that help inform ethical decision making.
  • Ethics Applications : Discuss ethical decision making in the context of business practice.

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