Strategic Choice and Planning: Target Markets and Business Decision-Making

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Explore the importance of strategic choices and decision-making in a business

As world events speed up, it’s becoming ever more vital for organisations to put strategic choice at the heart of a business plan. This course will give you the opportunity to build your knowledge of how to make smart strategic choices and make decisions within a business context.

Build your understanding of strategic planning essentials

Strategic choices are integral to the successful running of a business, and should be undertaken at a variety of levels. This course will give you the knowledge to make plans at all three levels: Corporate level strategy (the foundational questions of what you want to achieve), business unit level strategy (how you’ll compete) and market level strategy (how to grow your business).

BCG explained: the Boston Consulting Group Matrix

When defining a strategy for your business, the Boston Consulting Group matrix (or BCG matrix) will help with long-term strategic planning. With the BCG matrix, you’ll have the chance to assess the dynamic environment, considering portfolio and investment growth opportunities and whether to develop or discontinue products.

Conduct effective, in-depth research into strategic leadership

You’ll have the opportunity to cover the basics of strategic direction and leadership, competitive dynamics, and how these can help you build an effective senior management team. You’ll also learn how strategic leadership creates value for a business.

This ExpertTrack is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course will equip you with the concepts, framework and techniques needed for better environmental scanning.