Sport Business Foundations

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Syllabus

WEEK 1: Outline and segments of the sports industry

  • 1.1 History
  • 1.2 Segments of the Industry
  • 1.3 Overview

WEEK 2: Structure of the sports industry in the US

  • 2.1 Collegiate Sports
  • 2.2 Professional Sports
  • 2.3 International Sports
  • 2.4 Youth/Interscholastic Sports

WEEK 3: Professional development in the sports industry

  • 3.1 Conferences and professional organizations
  • 3.2 Mentorship sources
  • 3.3 Informational interviews
  • 3.1 Common job boards

WEEK 4: Current trends and challenges in the sport industry

  • 4.1 Big-data, AI, and wearable technology
  • 4.2 Digital and social media/content/access to sport organizations
  • 4.3 Multi-layered sponsorship and partnerships
  • 4.4 Sport as a social equity platform

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