Sport Business Foundations

WEEK 1: Outline and segments of the sports industry

• 1.1 History
• 1.2 Segments of the Industry
• 1.3 Overview

WEEK 2: Structure of the sports industry in the US

• 2.1 Collegiate Sports
• 2.2 Professional Sports
• 2.3 International Sports
• 2.4 Youth/Interscholastic Sports

WEEK 3: Professional development in the sports industry

• 3.1 Conferences and professional organizations
• 3.2 Mentorship sources
• 3.3 Informational interviews
• 3.1 Common job boards

WEEK 4: Current trends and challenges in the sport industry

• 4.1 Big-data, AI, and wearable technology
• 4.2 Digital and social media/content/access to sport organizations
• 4.3 Multi-layered sponsorship and partnerships
• 4.4 Sport as a social equity platform