Sport Business Foundations
Syllabus
WEEK 1: Outline and segments of the sports industry
- 1.1 History
- 1.2 Segments of the Industry
- 1.3 Overview
WEEK 2: Structure of the sports industry in the US
- 2.1 Collegiate Sports
- 2.2 Professional Sports
- 2.3 International Sports
- 2.4 Youth/Interscholastic Sports
WEEK 3: Professional development in the sports industry
- 3.1 Conferences and professional organizations
- 3.2 Mentorship sources
- 3.3 Informational interviews
- 3.1 Common job boards
WEEK 4: Current trends and challenges in the sport industry
- 4.1 Big-data, AI, and wearable technology
- 4.2 Digital and social media/content/access to sport organizations
- 4.3 Multi-layered sponsorship and partnerships
- 4.4 Sport as a social equity platform