Sport Analytics: Data Driven Decision Making

WEEK 1: Introduction to Data in Sport

• History of Sport Analytics
• Sources of Data
• Technology
• Statistical Techniques
• Tools and Resources

WEEK 2: Analytics as a Game Changer

• The Impact of Analytics on the Field of Play
• New Metrics
• Player Evaluations
• Strategic Decision Making

WEEK 3: The Business of Sport Analytics

• Ticketing
• Customer Relationship Management
• Fan Engagement
• Marketing Analytics
• Data Visualization and Storytelling

WEEK 4: Evaluating Sport Sponsorships

• Sponsorships in Sport
• Strategies
• Measuring Sponsorships
• Managing Sport Sponsorships