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Social Media Management
- Establish Your Presence
- In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
- Social Media Content
- This week you will learn the elements of a post and how to create one for a business using text and images effectively.
- Social Media Content Management
- This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
- Evaluate Your Efforts
- This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.