Social Marketing Capstone Project

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  • Capstone Project
    • This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
  • Selecting a Strategy
    • Select the strategy for your Project and establish your empowering concept.
  • Develop Your Marketing Program
    • Establish your KPIs, performance funnels, and your program's budget.
  • Complete and Submit Your Capstone Projects
    • This week you will complete and submit your Capstone Projects for peer review.
  • Peer Review and Congratulations!
    • This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.