- Capstone Project
- This Capstone Project will put all that you have learned in the Social Marketing Specialization to the test by asking you to create a multifaceted business plan for future success.
- Selecting a Strategy
- Select the strategy for your Project and establish your empowering concept.
- Develop Your Marketing Program
- Establish your KPIs, performance funnels, and your program's budget.
- Complete and Submit Your Capstone Projects
- This week you will complete and submit your Capstone Projects for peer review.
- Peer Review and Congratulations!
- This week you will do three peer reviews of other's submissions to earn your Specialization Certificate.
