Services Marketing: A Practical Approach
This course will help students to learn the fundamentals of services marketing from a practical point of view. The course focusses on the needs of the customers, who are to be kept satisfied and delighted for a business to prosper. The course will help students understand services marketing from various perspectives and will also be useful if participants wish to establish a new service business of manage an existing one.
INTENDED AUDIENCE : Interested studentsPREREQUISITES : NilINDUSTRY SUPPORT : Nil