Real Climate Action: How to Engage People in Climate Change
Inspire climate action in others with strategies that really work
To take effective climate action, it’s important to communicate and engage with others around climate change.
This five-week course from EIT Climate-KIC and Project InsideOut will show you how to do that, while achieving audience buy-in and behaviour change.
Give your environmentalism a psychosocial edge
Traditional messaging, systems innovation, and the powerful Quadrant of Engagement tool by psychologist and climate strategist Dr Renee Lertzman are all brought together on this course. The transdisciplinary approach will help you engage others in a whole new way.
Inspire behavioural change for climate change
Over the duration of the course, you’ll discuss why fear tactics are ineffective for facilitating climate action, why an empathic approach is more effective, and how to use the Quadrant of Engagement tool to map out strategies that motivate people to make important behavioural changes.
See Dr Lertzman’s environmentalism first-hand
This course does more than share Dr Lertzman’s message on how you can turn climate anxiety into action. It provides the ideal platform to teach you herself. Supported by the respected European Institute of Innovation Climate Knowledge and Innovation Community (EIT Climate-KIC), she’ll show you how to create truly effective engagement campaigns for climate change.
This course was designed for anyone who is tired of feeling anxious and ready to take climate action for real change. It’s perfect for students, entrepreneurs, innovators, and activists alike.
- Fecha Incio:01/11/2021
- Idioma: Inglés
- Universidad: European Institute of Innovation and Technology (EIT)
- Profesores: Piret Liv Stern Dahl
- Certificado: No