- Introduction and Unit 1: Overview of Standardized Interviewing
- Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
- Unit 2: Response Process
- Comprehension; Retrieval; Judgment; Response
- Unit 3: Asking Factual Questions
- Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
- Unit 4: Measuring Attitudes
- Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
- Unit 5: Testing Questionnaires
- Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
- Unit 6: Putting It All Together
- The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
