Optimising Your Google My Business Listing

Por: FutureLearn . en: , ,

Overview

Optimise your Google My Business listing and improve your company’s SEO ranking

This course will empower you with the knowledge, skills, and confidence to set up and optimise a Google My Business listing which ranks highly and generates the interest, inquiries, and sales your business needs to succeed.

Grow your business with a strong Google My Business listing

64% of consumers use Google My Business to find contact details of shops and businesses online.

Understanding how to optimise your Google My Business (GMB) listing is key to ensuring maximum visibility of your business, driving customer engagement, and succeeding in generating sales or enquiries online.

Under the guidance of search engine optimisation training expert, Joshua George, you’ll explore the best ways to optimise your GMB listing and boost your business visibility online.

You’ll be introduced to citations and get advice on why they’re so valuable to your online business presence and how to create them.

Discover the biggest SEO ranking factors

As you learn how to build high-quality local citations which help local users find your business, you’ll also build SEO skills as you learn how to improve the SEO ranking of your business online.

You’ll explore why reviews and local ads are key tools for improving your GMB ranking and learn how to generate reviews as well as set up and run local ads that work.

By the end of the course, you’ll know how to effectively optimise a Google My Business listing that generates more local enquiries, phone calls, and clicks to your business.

This course is designed for anyone interested in learning about Google My Business listings and how to optimise them.

It will be particularly useful for those starting up a local business, as well as anyone who currently has a local business and is interested in generating more leads and enquiries.

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