New Product Development

Por: Swayam . en: , ,

COURSE LAYOUT


Week 1 – Managing Product Development• Introduction• Business Models for New Products• Managing Product Development

Week 2 – Understanding Customer Needs• Identifying New Product Opportunities• Market Research for New Product Development

Week 3 – Organizing Product Development• Product Architecture, Design for manufacturing and Prototyping• Organizing for Product Development• Developing Services and Product Service Systems

Week 4 – New Product Strategy• Building Markets and Creating Demand for New Products• Intellectual Property Issues in Product Development• New Product Business Plans – Strategy Consulting for New Products

Week 5 – Design Thinking for New Products• Designing Products for Emerging Markets• Design Thinking for New Products

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