Naming Basics for Brands, Products, and Services

Por: Skillshare . en: Diseño Arte y Creatividad, Artes Visuales, Skillshare

Welcome!
Exercise: The 5 Minute Brainstorm
Emotional Resonance
Exercise: Who Is It For?
Case Study: WTF Marketing
Exercise: The Dum Dum Sucker Test
Case Study: Level-Up Financial Planning
Don't Buy That Domain Name Yet
It's Not For You: Owning Your Name
Case Study: That Damn Lawyer
Bonus: Brand Funerals & Course Corrections
Review + Wrapping Up
Class Project
Case Study: Fort Collins Video
Bonus Questions: Hard Acronyms, Board-Picked Names

Plataforma

Skillshare

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