MJM029: Advertising and Public Relations

WEEK

TOPICS

Week-1

Theories, Models and Appeals in Advertising

Week-2

Understanding the Target Audience

Week-3

Strategic Planning and Brand Management

Week-4

Ad Agency: Structure & Functions

Account Planning and Client Servicing

Week-5

Research and Campaign Planning

Week-6

Ideation and Copy Writing

Media Planning

Week-7

History and Evolution of PR

Week-8

Tools and Techniques for PR

Week-9

Writing for Public Relations

Process, Research & Evaluation

Week-10

Crisis Communication

Financial & Trade Communication

Week-11

Corporate Identity & Image Management

Week-12

Corporate Social Responsibility