- "As if" this was a starting point
- Sales – From cold calling to Facebook and Alibaba
- Who are these customers and what do they actually want? Analysis – Customer insights and analytics
- It is better to Skate to where the puck is going: Segmentation & positioning
- Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques
- Closing the deal and conversion – AIDA, not just an opera
- Mass marketing vs. customization to be considered when...
- Playing the market expansion game – The hockey stick phenomena
- If no beginning then neither an end