Marketing in a Digital World

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Overview

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by MOOC as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
The course was initially launched in 2015, and has been updated in April 2020.

This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Syllabus

COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
-In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.

HOW DIGITAL TOOLS ARE CHANGING PROMOTION
-In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
-In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.

HOW DIGITAL TOOLS ARE CHANGING PRICE
-In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

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