- MARKETING CHANNEL FUNCTIONS
- This module will define the scope and importance of channel functions, or activities and processes needed to coordinate the players in a channel system.
- BUILDING ROUTES TO MARKET: THE CEMEX CASE
- This case provides opportunity for practical application of the channel benefit and functions framework discussed thus far.
- CHANNEL ALIGNMENT AND OPTIMIZATION
- Defines demand and supply side gaps in the channel framework and provides examples and application to a marketplace context.