Marketing Analytics Foundation

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  • The Importance of Analytics in Marketing
    • This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
  • Marketing Data Sources
    • In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
  • Marketing Measurement and Analytics Tools
    • This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
  • Data and Privacy
    • In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.

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