Introduction to Visual Communication
The course offers a comprehensive view of principles involved in Visual Communication. Drawing its theoretical underpinning from its major domain Communication, the course aims to impart the art of visual communication as a perfect combination of Signs, Visuals, Symbols, Pictures and Images. Especially communication through
Semiotics is central to the development of visual communication in Indian tradition. Semiotics offer communication as a social interaction through messages emerging from pictures, paintings,
drawings, sculpted models and animated motion of figures. They relate traditional, philosophical as well as contemporary social dimensions in various forms of visual communication. The dramatic shift of emphasis from the Western effects models to different mode of experience of culture and art form the core of the study of Visual communication. It not only explains the Western models of Communication but also offers indigenous models of Indian
communication through various art forms such as drawing, painting, sculpture, figures, animated motions of images, etc.
COURSE LAYOUT 11 Weeks and 41 Modules DATE WISE SCHEDULE – INTRODUCTION TO VISUAL COMMUNICATION WEEK DATE DAY MODULE TITLE LESSON No. LESSON TITLE 1 06.07.2020 Monday Basics of Communication & Paradigms 1 What is Communication? Different Forms of Communication. 07.07.2020 Tuesday 2 Communication Models-Different Models of Communication 08.07.2020 Wednesday 3 Dominant Paradigm & Bottom-Up Paradigm 09.07.2020 Thursday 4 Models of Minimal Effects 10.07.2020 Friday Assignment* MCQs & Questions-1 2 13.07.2020 Monday Basics of Visual Communication 5 How We See?—The Visual Process 14.07.2020 Tuesday 6 The Sensual and Perceptual Theories 15.07.2020 Wednesday 7 Visual Persuasion & Cognitive Systems 16.07.2020 Thursday 8 Analyzing a Visual Image Part - 1 17.07.2020 Friday Assignment MCQs and Questions - 2 3 20.07.2020 Monday Basics of Visual Communication 9 Analyzing a Visual Image Part - 2 21.07.2020 Tuesday Culture & Colors 10 Colors and their significance in Indian life 22.07.2020 Wednesday 11 Religions associate with colors in India 23.07.2020 Thursday 12 The role of colors Vs Fine arts Part 1 24.07.2020 Friday Assignment* Exam: Short Questions & Answers 4 27.07.2020 Monday Culture & Colors 13 The role of colors Vs Fine arts Part 2 28.07.2020 Tuesday 14 Colors’ role in Advertising, and Life Styles Part - 1 29.07.2020 Wednesday Epics, Folks and Fairy Tales 15 Colors’ role in Advertising, and Life Styles Part - 2 30.07.2020 Thursday 16 Culture through paintings and art works 31.07.2020 Friday Assignment* MCQs and Questions - 3 5 03.08.2020 Monday Epics, Folks and Fairy Tales 17 Epics & their portrayals 04.08.2020 Tuesday 18 Folks & their portrayals 05.08.2020 Wednesday 19 Visualization Theory 06.08.2020 Thursday Popular Culture 20 Popular Culture in Inda 07.08.2020 Friday Assignment* MCQ and Questions - 4 6 10.08.2020 Monday Popular Culture 21 Advertising 11.08.2020 Tuesday Holiday (Sri Krishnashtami) 12.08.2020 Wednesday Popular Culture 22 Creative Visualization Post Modern Art 13.08.2020 Thursday Divergent Visual Processes 23 Aesthetic Theory 14.08.2020 Friday Assignment* Exams: Mid-term Essay Type Questions and Answers 7 17.08.2020 Monday Divergent Visual Processes 24 Cognitive Theory 18.08.2020 Tuesday 25 Animation 19.08.2020 Wednesday 26 Cultural Studies Theory 20.08.2020 Thursday Image Analysis 27 Visual Semiotic Theory 21.08.2020 Friday Assignment* Module MCQs & Questions - 5 8 24.08.2020 Monday Image Analysis 28 Visual Litearcy Theory 25.08.2020 Tuesday 29 Visual Ethics Theory 26.08.2020 Wednesday 30 Media Litearcy,Aesthetics and Culture 27.08.2020 Thursday Visual Elements 31 Representation Theory 28.08.2020 Friday Assignment* Module MCQs & Questions - 6 9 31.08.2020 Monday Visual Elements 32 Theory of Visual Rhetoric 01.09.2020 Tuesday 33 Chalk Boards, Display Boards, Flip Charts, Handouts, Models, OHP Transparencies, etc 02.09.2020 Wednesday 34 Photographs, Television and Film, YouTube, Other Media 03.09.2020 Thursday Visual Aids—Simple to Advanced 35 Narrative Theory Part - 1 04.09.2020 Friday Assignment* MCQs & Questions - 7 10 07.09.2020 Monday Visual Aids—Simple to Advanced 36 Narrative Theory Part - 2 08.09.2020 Tuesday Phenomenology 37 Phenomenology - Western - part 1 09.09.2020 Wednesday 38 Phenomenology - Indian - part 2 10.09.2020 Thursday Semiotics in Films 39 Semiotics in Indian Cinema 11.09.2020 Friday Assignment* MCQs & Questions - 8 11 14.09.2020 Monday Semiotics in Films 40 Silhouettes in Indian Cinema 15.09.2020 Tuesday 41 Epilogue/Overview to Visual Communication Assignment* Exams: End Term Short Questions & Answers