Introduction to Social Media Marketing with Advertising Week

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Learn how to plan, run, and analyse a social media marketing campaign

This course will help you build in-demand skills in the process and planning of social media marketing.

As only 25% of working marketers hold a marketing degree, online marketing training is a vital way for career-focused marketers to upskill in the latest marketing techniques.

Explore the benefits of social media marketing

With an ever-increasing number of consumers moving online to buy and research products, digital marketing through social media channels is a key marketing avenue for businesses, as well as for individuals promoting themselves online.

On this course, you’ll develop your understanding of the principles and strategy behind different social media approaches that will help to make your professional social media activity more effective.

Learn how to create engaging social media content

You’ll discover how to identify the right social media channel for your marketing goals and experiment with different social media marketing formats.

You’ll learn tips for growing your audience on social media and creating content which resonates with your audience and customers.

Plan an effective social media campaign

The course will also introduce you to practical social media planning tools that will enable you to plan, run, and evaluate a social media marketing campaign.

You’ll build your knowledge of social media metrics and analytics and learn how to measure the return on investment and impact of your social media campaigns.

This course is for anyone working in marketing who’d like to enhance their knowledge of social media marketing techniques and principles.

It will be useful for those just starting out in marketing and those already working in marketing who haven’t specialised in social media marketing previously.

The course will also be informative for SMEs who create social media marketing content but do not have a dedicated marketing team, as well as individuals who use social media to promote themselves but don’t have formal training on the strategy behind each of the platforms and how to use them.