Introduction to Social Media Analytics
- Basics of Social Media Listening
- This module will address how to evaluate social media messaging and data.
- Opinion Science and Dynamics
- This module will discuss how to evaluate and judge social media contributions. You will be able to better determine what data is useful or not.
- Crimson Hexagon Walkthrough
- *Faculty has gotten permission from Crimson Hexagon to partner up for this course. This module will address how to apply aspects of social media monitoring to business decisions.
- Applying Analytics to Social Media Activity
- This module will teach learners how to examine multiple social media metrics to monitor and identify deviations from typical social media activity.