Introduction to Social Media Analytics

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  • Basics of Social Media Listening
    • This module will address how to evaluate social media messaging and data.
  • Opinion Science and Dynamics
    • This module will discuss how to evaluate and judge social media contributions. You will be able to better determine what data is useful or not.
  • Crimson Hexagon Walkthrough
    • *Faculty has gotten permission from Crimson Hexagon to partner up for this course. This module will address how to apply aspects of social media monitoring to business decisions.
  • Applying Analytics to Social Media Activity
    • This module will teach learners how to examine multiple social media metrics to monitor and identify deviations from typical social media activity.