Introduction to Marketing Essentials

Por: Swayam . en: , ,

Week 1:Creating Customer Relationships and Value Through Marketing, Developing successful Marketing and Organizational Strategies, Understanding the Marketing Environment, Ethical Behavior, and Social ResponsibilityWeek 2:Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility (Contd.), Understanding Consumer Behavior, Understanding Organizations as CustomersWeek 3:Understanding Organizations as Customers (Contd.), Understanding and Reaching Global Consumers and Markets, Marketing Research: From Customer Insights to Actions
Week 4:Market Segmentation, Targeting, and Positioning, Developing New Products and Services
Week 5:Developing New Products and Services (Contd.), Managing Successful Products, Services, and Brands, Pricing Products and Services
Week 6:Pricing Products and Services (Contd.), Managing Marketing Channels and Supply Chains, Retailing and Wholesaling
Week 7:Integrated Marketing Communications and Direct Marketing, Advertising, Sales Promotion, and Public Relations, Using Social Media to Connect with Consumers
Week 8:Using Social Media to Connect with Consumers (Contd.), Personal Selling and Sales Management, Implementing Interactive and Multichannel Marketing

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