Integrated Marketing Management

Por: Swayam . en: , ,


The course provides a good foundation on the essentials of Marketing Management required in the fiercely competitive Indian Market. It covers :Marketing function; Marketing concept; Relationship with other functions;Relevance; Marketing environment; Markets; Consumer; Buyer behaviour; Market segmentation; Marketing Planning; Marketing mix; Product policy; New products; Product life cycle; Pricing; Distribution;Advertising and promotion; Marketing organization; Sales forecasting; Management of sales force; Marketing control

INTENDED AUDIENCE : Engineers, B.E./B Tech, ME/M Tech; Scientists(M Sc/ PhD); Professionals requiring exposure to MarketingPREREQUISITES : NilINDUSTRY SUPPORT : Almost all companies