Integrated Marketing Communication

Por: Swayam . en: , ,

Week 1: What is IMC?Week 2: Current Trends and Design Thinking Outlook in IMCWeek 3: Consumer BehaviourWeek 4: Objectives, Budgeting, and IMC as a Strategic ToolWeek 5: Historical Perspective of IMCWeek 6: Research Methods and IMC PlanningWeek 7: AdvertisingWeek 8: Creativity: Planning and ExecutionWeek 9: Sales Promotion & Personal SellingWeek 10: Direct Marketing & Public RelationsWeek 11: The Internet: Digital Marketing and Social Media AdvertisingWeek 12: Measurement & Ethical and Social Perspective of IMC

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