- Introduction
- This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
- Customer Discovery and Validation
- This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
- Product Understanding and Marketing
- This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
- Prototyping and Testing
- This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
- Building a Team
- This modules addresses how to find, hire, and motivate your employees.
