Innovation for Entrepreneurs: From Idea to Marketplace

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  • Introduction
    • This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of innovation and commercialization.
  • Customer Discovery and Validation
    • This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.
  • Product Understanding and Marketing
    • This module explores the commercialization process with an emphasis on research-based product planning and market segmentation.
  • Prototyping and Testing
    • This modules introduces key principles of product (or service) prototyping and testing, and highlights tools to use in these activities.
  • Building a Team
    • This modules addresses how to find, hire, and motivate your employees.